本文摘要：原文链接:http://www.51jrft.com/jmgl/scyx/24.html摘要：如今，微博在我国正处于高速生长阶段。

原文链接:http://www.51jrft.com/jmgl/scyx/24.html摘要：如今，微博在我国正处于高速生长阶段。微博营销这一微博的衍生品，将在社会媒体流传中发挥出庞大作用。

Twitter在外洋已经生长的很是成熟，在外洋也有不少企业微博营销取得了庞大的乐成，如美国捷蓝航空、星巴克咖啡、海底捞、英国维珍航空等等。可是，微博营销在海内的营销手段仅限于运动营销、植入式广告以及品牌宣传等模式，其中做得比力优秀的企业有soho地产、凡客等等。微博营销具有无限的生长潜力，但现在海内企业常用的微博营销手段并没有足够地使用微博的特点和优势，海内企业还需要正确的营销理念来指导他们正确的应用和生长。

M00017在上述前提下，本文运用文献资料法、对比分析法和案例分析法，在总结整理微博营销观点、基本特征、优势和对企业的价值等相关理论的基础上，以杜蕾斯微博营销为研究案例，分析了该公司在开展微博营销中所面临的问题，并详细分析和探讨了杜蕾斯微博营销的实践应用计谋与技巧，深入分析了杜蕾斯微博营销情况以及杜蕾斯开展微博营销的现状与存在的问题。在此基础上，提出杜蕾斯企业微博营销的生长战略和建议，以期为其他企业提供一些参考和借鉴。

M00017关键词：微博营销 杜蕾斯 营销应用Durex weibo marketing application researchAbstract:Now, microblogging is in rapid development phase in our country. This weibo microblog marketing derivatives, will play a huge role in the social media. Twitter has developed very mature abroad, in foreign countries also have a lot of enterprise microblogging marketing has been a huge success, such as the United States jetblue, starbucks coffee, haidilao, virgin Atlantic and so on. However, weibo marketing in the domestic marketing is limited to the activities of marketing, product placement and brand publicity mode, which is done more excellent enterprise include soho real estate, every guest and so on. Weibo marketing has unlimited potential for development, but at present domestic enterprises commonly used weibo marketing is not enough use weibo's characteristics and advantages, domestic enterprises also need the right marketing concept to guide the application and development of them correctly.Under the precondition of the above, this paper USES literature, comparative analysis and case analysis, summarizing the microblogging marketing concepts, basic features, advantages and to enterprise's value, on the basis of relevant theories, such as by durex microblog marketing as the study case, analyzes the company in the microblogging marketing problems, and detailed analysis and discusses the practical application of durex weibo marketing strategies and skills, in-depth analysis of the durex weibo marketing environment and durex weibo marketing present situation and the existing problems. On this basis, put forward durex enterprise microblogging marketing development strategies and Suggestions, so as to provide some reference for other enterprises.K。

本文来源：博鱼体育官网-www.outburstent.com